Social CRM – Zielgruppenorientiertes Kundenmanagement mit Social Media-Reference-Cited by-同舟云学术

Social CRM – Zielgruppenorientiertes Kundenmanagement mit Social Media

Published:2011 Issue: Volume: Page:261-285
ISSN:
Container-title:Online Targeting und Controlling
language:
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Author:

Greve Goetz

Publisher

Gabler

Link

http://link.springer.com/content/pdf/10.1007/978-3-8349-6742-8_16.pdf

Reference42 articles.

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2. Band, W./Petouhoff, N.L. (2010): Topic Overview: Social CRM Goes Mainstream. www.forrester.com/rb/Research/topic_overview_social_crm_goes_mainstream/q/id/55884/t/2 .

3. Becker, J.U./Greve, G./Albers, S. (2009): The Impact of Technological and Organizational Implementation of CRM on Customer Acquisition, Maintenance, and Retention, in: International Journal of Research in Marketing, Vol. 26, 3, S. 207–215.

4. Blattberg, R.C./Getz, G./Thomas, J.S. (2001): Customer Equity, Boston: Harvard Business School.

5. Burson-Masteller (2010): The Global Social Media Check-up. Insights from the Burson-Marsteller Evidence- Based Communications Group. www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf

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