Social Media Monitoring Tools as Instruments of Strategic Issues Management-Reference-Cited by-同舟云学术

Social Media Monitoring Tools as Instruments of Strategic Issues Management

Published:2012-12-29 Issue: Volume: Page:671-687
ISSN:
Container-title:Handbook of Social Media Management
language:
Short-container-title:

Author:

Grüblbauer Johanna,Haric Peter

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-28897-5_39

Reference33 articles.

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3. Ansoff, H. I. (1980). Strategic issue management. Strategic Management Journal, 1, 131–148.

4. Bergmann, G., & Pradel, M. (1999). Marktforschung als Beitrag für ein lernendes Unternehmen. In W. Pepels (Ed.), Moderne Marktforschungspraxis. Handbuch für mittelständische Unternehmen (pp. 749–759). Neuwied: Luchterhand.

5. Burmann, C., Freiling, J., & Hülsmann, M. (Eds.). (2005a). Neue Perspektiven des Strategischen Kompetenz-Managements. Wiesbaden: Gabler.

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