1. Ainin S., Farzana P., Sedigheh M., Noor Ismawati J., and Nor Liyana M.S. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3): 570-88.
2. Ang L. (2011). Community relationship management and social media. Journal of Database Marketing & Customer Strategy Management, 18(1): 31-38.
3. Berthon P.R., Pitt L.F., McCarthy I., and Kates S.M. (2007). When customers get clever: Managerial approaches to dealing with creative consumers. Business Horizons, 50(1): 39-47.
4. Bordoni S. and Marchi G. (2011). Comunità virtuali di marca e innovazione di prodotto: un modello di classificazione degli user basato su analisi testuale. Mercati e competitività, (1): 53-71.
5. Bruhn M., Schoenmueller V., and Schäfer D.B. (2012). Are social media replacing traditional media in terms of brand equity creation?. Management Research Review, 35(9): 770-90.