Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions-Reference-Cited by-同舟云学术

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

Published:2014-11-24 Issue:7-8 Volume:31 Page:713-746
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Valos Michael,Polonsky Michael Jay,Mavondo Felix,Lipscomb John

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2014.977931

Reference97 articles.

1. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

2. Entrepreneurial risk allocation in public-private infrastructure provision in South Africa

3. Assessing Marketing Performance: Reasons for Metrics Selection

4. Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research

Cited by 28 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Electronic Marketing in the Small and Medium-Sized Firms in Developing Countries- Evidence from Saudi Arabia Kingdom;WSEAS TRANSACTIONS ON COMPUTER RESEARCH;2023-07-25

2. Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication;Journal of Business & Industrial Marketing;2023-06-27

3. Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network;Journal of Business Research;2023-03

4. Organisational identity development by entrepreneurial firms using social media: a process-based model;Journal of Business & Industrial Marketing;2023-02-09

5. Digital Learning Experience among Newbie Entrepreneurs;E3S Web of Conferences;2023