Examining the impact of differing guilt advertising appeals among the Generation Z cohort
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-021-00304-4.pdf
Reference61 articles.
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3. Bagozzi, R. P., & Moore, D. J. (1994). Public service advertisements: Emotions and empathy guide prosocial behavior. Journal of Marketing, 58(1), 56–70.
4. Barry, T. E., & Howard, D. J. (1990). A review and critique of the hierarchy of effects in advertising. International Journal of Advertising, 2, 121–135.
5. Basil, D. Z., Ridgeway, N. M., & Basil, M. D. (2008). Guilt and giving: A process model of empathy and efficacy. Psychology & Marketing, 25(1), 1–23.
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