Emotional appeals effectiveness in enhancing charity digital advertisements
Author:
Affiliation:
1. Marketing Department Social Marketing @ Griffith, Griffith Business School, Griffith University Brisbane Australia
2. Communication Arts and Sciences Michigan State University East Lansing Michigan USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/nvsm.1763
Reference106 articles.
1. Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
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4. Social Media Advertising
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