The Impact of Entrepreneurial Marketing on The Firm Performance
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s13132-023-01352-3.pdf
Reference71 articles.
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4. Amjad, T., Rani, S. H. B. A., & Sa'atar, S. B. (2020). Entrepreneurial marketing theory: Current developments and future research directions. SEISENSE Journal of Management, 3(1), 27–46. https://doi.org/10.33215/sjom.v3i1.274
5. Baker, W. E., & Sinkula, J. M. (2009). The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses. Journal of Small Business Management, 47(4), 443–464.
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