The Use of Design Thinking within the Brand Management Discipline: A Literature Review
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Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-29127-3_12
Reference62 articles.
1. Aaker, D. A. (1996). Building strong brands. The Free Press: London.
2. Abbing, E., Gessel, C. (2010). Brand-driven innovation. Design Management Review, 19(3), 51-58.
3. Beck, S. (2016). Brand management research in family firms. Journal of Family Business Management, 6(3), 225-250.
4. Bernard, K. (1987). Functional practice and conceptual function-the inherent dichotomy of marketing. Journal of Marketing Management, 3(1), 73-82.
5. Best, P. (2010). Branding and design innovation leadership: What’s next? Design Management Review, 19(3), 44-50.
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