Brand-Driven Innovation-Reference-Cited by-同舟云学术

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Brand-Driven Innovation

Published:2010-06-10 Issue:3 Volume:19 Page:51-58
ISSN:1557-0614
Container-title:Design Management Review
language:en
Short-container-title:

Author:

Abbing Erik Roscam,Gessel Christa

Publisher

Wiley

Subject

General Engineering

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1948-7169.2008.tb00129.x/fullpdf

Reference3 articles.

1. Abbing , Roscam E. Brand-Driven Innovation: Fulfilling Brand Promise Through New Product Development Dissertation for the Master of Design Management degree 2005

2. Embedded Brand: The Soul of Product Development;Stompff;Design Management Review,2008

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Key Concepts for Experience-Driven Innovation;Information Systems and Design;2022

2. Prototype-Driven Innovation: Propositions Based on Challenges and Opportunities;Design for Tomorrow—Volume 2;2021

3. Innovation Management Capabilities for R&D in Pakistan;Encyclopedia of Organizational Knowledge, Administration, and Technology;2021

4. The Use of Design Thinking within the Brand Management Discipline: A Literature Review;Forum Markenforschung 2018;2020

5. The Shape of Firms: Opportunities from Rapid Manufacturing;EAI International Conference on Technology, Innovation, Entrepreneurship and Education;2019

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