The pharaoh rises: Z-generation startup PIK

Abstract

Learning outcomes The case can be used to discuss leadership issues in young ventures. It also allows for a discussion of effective sales and marketing functions for a new product. The case also addresses the different challenges facing certain business models in the market, and finally the importance of having a supporting team. Case overview/synopsis The case traces the development of an Egyptian startup software venture and the challenges faced regarding the entrepreneurship ecosystem. The startup’s main dilemma is whether to continue in its existing market or to extend elsewhere. Launching the main services of the startup is another challenge, as the market needs to be educated to see its value. Despite the success story, as a young Egyptian entrepreneur, the founder is expected to face various challenges to excel in the Egyptian market, such as financing, marketing, teamwork and self-development of the entrepreneur himself. Complexity academic level The case can be used at all levels, from undergraduate and MBA classes to executive seminars, because the issues it addresses are of broad interest. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.