Alumni loyalty drivers in higher education
Author:
Funder
NWO
Publisher
Springer Science and Business Media LLC
Subject
Sociology and Political Science,Developmental and Educational Psychology,Social Psychology
Link
http://link.springer.com/content/pdf/10.1007/s11218-019-09488-4.pdf
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2. Barnard, Z., & Rensleigh, C. (2008). Investigating online community portals for enhanced alumni networking. The Electronic Library, 26(4), 433–445.
3. Blau, P. M. (1964). Exchange and power in social life. New York: Wiley.
4. Bowden, J. L. H. (2009). The process of customer engagement: A conceptual framework. Journal of Marketing Theory and Practice, 17(1), 63–74. https://doi.org/10.2753/MTP1069-6679170105 .
5. Bowden, J. L. H. (2011). Engaging the student as a customer: A relationship marketing approach. Marketing Education Review, 21(3), 211–228. https://doi.org/10.2753/mer1052-8008210302 .
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