Engaging the Student as a Customer: A Relationship Marketing Approach-Reference-Cited by-同舟云学术

Engaging the Student as a Customer: A Relationship Marketing Approach

Published:2011-10 Issue:3 Volume:21 Page:211-228
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Bowden Jana Lay-Hwa¹

Affiliation:

1. a Department of Marketing and Management, Faculty of Business and Economics, Macquarie University, Sydney, Jana

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008210302

Reference99 articles.

1. Ahluwalia, Rohini, H. Rao Unnava, and Robert E. Burnkrant (1999), "Towards Understanding the Value of a Loyal Customer: An Information-Processing Perspective," Working Paper no. 99-116, Marketing Science Institute, Cambridge, MA.

2. The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan;A. Al-Alak;Journal of Marketing for Higher Education,2006

3. Consumers' True Brand Loyalty: The Central Role of Commitment;Abdelmajid Amine;Journal of Strategic Marketing,1998

4. Structural Equation Modeling in Practice: A Review and Recommended Two Step Approach;James Anderson;Psychological Bulletin,1988

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