Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference18 articles.
1. Bagozzi, Richard P. 1976. “Science, Politics, and the Social Construction of Marketing,” pp. 586–592. InMarketing: 1776–1976 and Beyond. Ed. Kenneth L. Bernhardt. Chicago: American Marketing Association.
2. — 1984. “A Prospectus for Theory Construction in Marketing.”Journal of Marketing 48 (Winter): 11–29.
3. Bagozzi, Richard P. 1992a. “Assessing Construct Validity in Personality Research: Applications to Measures of Self-Esteem.”Journal of Research in Personality (in press).
4. — 1992b. “The Self-Regulation of Attitudes, Intentions, and Behavior.”Social Psychology Quarterly Vol. 55 (June): 178–204.
5. Bagozzi, Richard P., Y. Youjae, and Lynn W. Phillips. 1991. “Assessing Construct Validity in Organizational Research.”Administrative Science Quarterly 36 (September): 421–458.
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献