Me-search? Search me! A new twist in the tale of introspection
Author:
Affiliation:
1. Department of Management, Leadership & Marketing, Ulster University Business School, Antrim, UK
2. Department of Marketing, Lancaster University Management School, Lancaster University, Lancaster, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1928268
Reference171 articles.
1. Neuromarketing and consumer neuroscience: current understanding and the way forward
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