No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research
Author:
Affiliation:
1. Department of Marketing and Entrepreneurship, College of Business, University of Northern Iowa, Cedar Falls, IA, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2246049
Reference122 articles.
1. Measuring the Mathematical Attitudes of Elementary Students: The Effects of a 4-Point or 5-Point Likert-Type Scale
2. Number of Response Categories and Statistics on a Teacher Rating Scale
3. Feeling Thermometers Versus 7-Point Scales
4. Information Transmission in the Survey Interview: Number of Response Categories and the Reliability of Attitude Measurement
5. The Reliability of Survey Attitude Measurement
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3.人才评估人才评估
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