Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s10660-023-09743-z.pdf
Reference200 articles.
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3. Zhang, M., Wang, L., Li, Y., & Wang, G. A. (2022). C2C interaction in the online review system: Effect of other customers’ responses on subsequent review volume. Tourism Management, 93, 104622. https://doi.org/10.1016/j.tourman.2022.104622
4. Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470. https://doi.org/10.1016/j.dss.2012.06.008
5. Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic Word-Of-Mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75.
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