1. Self-augmentation and consumer experiences: An exploratory study: An abstract;Ambika,2022
2. Immersive technologies and consumer behavior: A systematic review of two decades of research;Ambika;Australian Journal of Management,2023
3. How are brand activity and purchase behavior affected by digital marketing in the metaverse universe?;Atshan,2023
4. The metaverse: And how it will revolutionize everything;Ball,2022
5. Optimizing augmented reality and virtual reality for customer engagement;Bansal,2022