Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

Author:

Donthu Naveen,Kumar Satish,Pandey Neeraj,Pandey Nitesh,Mishra Akanksha

Publisher

Elsevier BV

Subject

Marketing

Reference141 articles.

1. Drivers of in-group and out-of-group electronic word-of-mouth (eWOM);Abrantes;European Journal of Marketing,2013

2. eWOM, eReferral and gender in the virtual community;Abubakar;Marketing Intelligence & Planning,2016

3. A unified model for the adoption of electronic word of mouth on social network sites: Facebook as the exemplar;Aghakhani;International Journal of Electronic Commerce,2018

4. Mapping the expatriate literature: A bibliometric review of the field from 1998 to 2017 and identification of current research fronts;Andersen;International Journal of Human Resource Management,2019

5. When blame-giving crisis communications are persuasive: A dual-influence model and its boundary conditions;Antonetti;Journal of Business Ethics, Allport,2019

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