Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Author:

Chu Shu-Chuan,Kim Yoojung

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference17 articles.

1. Davis, F.B. (1964)Educational Measurements and their Interpretation. Belmont, CA: Wadsworth.

2. Ellison, N.B., Steinfield, C. & Lampe, C. (2007) The benefits of Facebook ‘friends’: social capital and college students’ use of online social network sites.Journal of Computer-Mediated Communication, 12(4). Available online at: http://onlinesocialnetworks.blogspot.com/2008/01/social-capital-and-college-students-use.html (accessed on 21 February 2011).

3. eMarketer (2008) Social network marketing: ad spending update. Available online at: http://www.emarketer.com (accessed 20 September 2010).

4. Festinger, L. (1957)A Theory of Cognitive Dissonance.Oxford, UK: Stanford University Press.

5. Friel, A. (2009) Navigating FTC’s guidance on social media marketing.Adweek. Available online at: http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i5bf1e98f0ce98d79ff2629077ea6b78a (accessed on 15 July 2010).

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