The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression-Reference-Cited by-同舟云学术

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The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression

Published:2022-09-27 Issue: Volume: Page:
ISSN:1046-1310
Container-title:Current Psychology
language:en
Short-container-title:Curr Psychol

Author:

Chen Jiada^ORCID,Liao Junyun^ORCID

Funder

Jinan University National Innovation and Entrepreneurship Training Program For Undergraduate

Special Funds for the Cultivation of Guangdong College Students’ Scientific and Technological Innovation

National Natural Science Foundation of China

Jinan University Management School Funding Program

Institute for Enterprise Development, Jinan University, Guangdong Province

Philosophy and Social Sciences Planning Program of Guangzhou

Research Institute on Brand Innovation and Development of Guangzhou

Publisher

Springer Science and Business Media LLC

Subject

General Psychology

Link

https://link.springer.com/content/pdf/10.1007/s12144-022-03707-6.pdf

Reference84 articles.

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2. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001

3. Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19–34. https://doi.org/10.1509/jmkg.69.3.19.66363

4. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411

5. Bagozzi, R. P., & Dholakia, U. M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23(1), 45–61. https://doi.org/10.1016/j.ijresmar.2006.01.005

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