1. John A. Murphy Professor of Marketing, Villanova University, Villanova, PA, USA
2. Assistant Professor of Marketing, Department of Management, Hasht Behesht Higher Education Institute, Isfahan, Iran
3. Assistant Professor of Marketing, Villanova University, Villanova, PA, USA
4. Department of International Business Management, Surrey International Institute, Dongbei University of Finance and Economics, Dalian, China
5. Deparment of Marketing, Surrey Business School, University of Surrey, Guildford, UK