Marketing research centers: community, productivity, and relevance
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11747-017-0538-5/fulltext.html
Reference3 articles.
1. Ahearne, M. (2017). Research centers, business schools, and the world of sales. Journal of the Academy of Marketing Science, 45(4). doi: 10.1007/s11747-017-0536-7
2. Kumar, V. (2017) The role of university research centers in promoting research. Journal of the Academy of Marketing Science, 45(4). doi: 10.1007/s11747-016-0496-3
3. Lilien, G. L. (2017). Perspectives on university research centers: Lessons from the ISBM. Journal of the Academy of Marketing Science, 45(4). doi: 10.1007/s11747-017-0537-6
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