Research centers, business schools, and the world of sales
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11747-017-0536-7/fulltext.html
Reference4 articles.
1. Kumar, V. (2017). The role of university research centers in promoting research. Journal of the Academy of Marketing Science, 45(4). doi: 10.1007/s11747-016-0496-3 .
2. Lilien, G. (2017). Perspectives on university research centers: Lessons from the ISBM. Journal of the Academy of Marketing Science, 45(4). doi: 10.1007/s11747-017-0537-6 .
3. Palmatier, R. (2017). Marketing research centers: Community, productivity and relevance. Journal of the Academy of Marketing Science, 45(4). doi: 10.1007/s11747-017-0538-5 .
4. Wetherbe, J. & Eckhardt, J. (2014). Making business school research more relevant. Harvard Business Review. https://hbr.org/2014/12/making-business-school-research-more-relevant .
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