1. Aaker, D. A. (1991). Managing brand equity. New York: The Free Press.
2. Berger, P. D., Bolton, R. N., Bowman, D., Briggs, E., Kumar, V., Parasuraman, A., & Terry, C. (2002). Marketing actions and the value of customer assets a framework for customer asset management. Journal of Service Research, 5(1), 39–54.
3. Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer equity: building and managing relationships as valuable assets. Harvard Business Press.
4. Gupta, S., & Lehmann, D. R. (2003). Customers as assets. Journal of Interactive Marketing, 17(1), 9–24.
5. Kumar, V., Luo, M., & Rao, V. R. (2016). Linking an individual's brand value to the CLV: An integrated approach. Atlanta: Working Paper, Georgia State University.