Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-022-00903-5.pdf
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1. In Defence of the Indefensible: Exploring Justification Narratives of Corporate Elites Accused of Corruption;Journal of Business Ethics;2024-05-15
2. When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations;Journal of Marketing Management;2024-01-03
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