Marketing in Higher Education
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Publisher
Springer Netherlands
Link
http://link.springer.com/content/pdf/10.1007/978-94-017-9553-1_569-1
Reference34 articles.
1. Bock, D.E., S.M. Poole, and M. Joseph. 2014. Does branding impact student recruitment: A critical evaluation. Journal of Marketing for Higher Education 24 (1): 11–21.
2. Brech, F.M., U. Messer, B.A. Vander Schee, P.A. Rauschnabel, and B.S. Ivens. 2017. Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook. Journal of Marketing for Higher Education 27 (1): 112–130. https://doi.org/10.1080/08841241.2016.1219803.
3. Canterbury, R.M. 2000. Higher education marketing: A challenge. Journal of Marketing for Higher Education 9 (3): 15–24.
4. Chapleo, C. 2011. Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? Journal of Brand Management 18 (6): 411–422.
5. Chapleo, C., and H. O’Sullivan. 2017. Contemporary thought in higher education marketing. Journal of Marketing for Higher Education 27 (2): 159–161. https://doi.org/10.1080/08841241.2017.1406255.
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