Engaging fans and the community in social media: interaction with institutions of higher education on Facebook-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

Published:2016-09-08 Issue:1 Volume:27 Page:112-130
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Brech Felicitas M.¹,Messer Uwe¹,Vander Schee Brian A.²,Rauschnabel Philipp A.³,Ivens Bjoern S.¹

Affiliation:

1. Department of Marketing Intelligence, Otto-Friedrich-University of Bamberg, Bamberg, Germany

2. Dunham School of Business, Aurora University, Aurora, CO, USA

3. Department of Management Studies, The University of Michigan-Dearborn, Dearborn, MI, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2016.1219803

Reference60 articles.

1. The Social Influence of Brand Community: Evidence from European Car Clubs

2. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

3. Online brand community engagement: Scale development and validation

4. Determinants of Internet Advertising Effectiveness: An Empirical Study

5. The Word-of-Mouth Phenomenon in the Social Media Era

Cited by 61 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Új szempont a magyar felsőoktatási intézmények teljesítményének mérésében – az egyetemek online láthatósága;Közgazdasági Szemle;2024-08-01

2. Effects of University’s Social Media Presence on Students’ Organizational Media Use and Loyalty;Journal of Nonprofit & Public Sector Marketing;2024-07-02

3. La comunicación institucional de las universidades en redes sociales: estudio de la actividad y del engagement durante la crisis del COVID-19;Revista Internacional de Relaciones Públicas;2024-06-29

4. Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education;International Entrepreneurship and Management Journal;2024-05-20

5. Exploring Interactivity Strategies in Social Media Communications of Leading Universities: A Cross-Continental Study;Sage Open;2024-04

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3