Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference50 articles.
1. Argenti, P. and Druckenmiller, B. (2004) Reputation and the corporate brand. Corporate Reputation Review 6 (4): 368–374.
2. Bakewell, J. and Gibson-Sweet, M.F. (1998) Strategic marketing in a changing environment – Are the new UK universities in danger of being ‘stuck in the middle’? International Journal of Educational Management 12 (3): 108–113.
3. Beerli Palacio, A., Diaz.Meneses, G. and Perez Perez, P.J. (2002) The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration 40 (5): 486–505.
4. Bennett, R., Ali-Choudhury, R. and Savani, S. (2007) Defining the components of a university brand: A qualitative investigation. Paper presented at the International Conference of Higher Education Marketing; 2–4 April 2008, Krakow, Poland.
5. Binsardi, A. and Ekwulugo, F. (2003) International marketing of British education: Research on the students’ perception and the UK market penetration. Marketing Intelligence & Planning 21 (5): 318–327.
Cited by
82 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献