Contemporary thought in higher education marketing
Author:
Affiliation:
1. Department of Marketing, Bournemouth University, Poole, UK
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2017.1406255
Reference3 articles.
1. Barriers to brand building in UK universities?
2. Brand harmonization in the international higher education market
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