Publisher
Springer International Publishing
Reference33 articles.
1. Cabell, J., & Greehan, M. (2005). International magazine publishing handbook (Prepared by Cue Ball LLC for the International Federation of the Periodical Press). London: FIPP.
2. Chalaby, J. (2005). From internationalization to transnationalization. Global Media and Communication, 1(1), 28–33.
3. Chan-Olmsted, S. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. London: Routledge.
4. Cox, H., & Mowatt, S. (2008). Technological change and forms of innovation in consumer magazine publishing: A UK-based study. Technology Analysis & Strategic Management, 20(4), 503–520.
5. Davidson, L., McNeill, L., & Ferguson, S. (2007). Magazine communities: Brand community formation in magazine consumption. International Journal of Sociology and Social Policy, 27(5/6), 208–220.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献