The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model-Reference-Cited by-同舟云学术

The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model

Published:2021-02-15 Issue:1 Volume:19 Page:1-28
ISSN:1652-2354
Container-title:Journal of Media Business Studies
language:en
Short-container-title:Journal of Media Business Studies

Author:

Riskos Kyriakos¹^ORCID,Hatzithomas Leonidas²^ORCID,Dekoulou Paraskevi (Evi)³,Tsourvakas George¹

Affiliation:

1. Laboratory of Digital Marketing and Strategic Communication, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, Thessaloniki, GREECE

2. Department ofBusiness Administration, University of Macedonia, Thessaloniki, GREECE

3. Department ofMarketing, School of Business,University of Nicosia, Nicosia, CYPRUS

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16522354.2021.1887439

Reference177 articles.

1. The Value of Brand Equity

2. When Good Brands Do Bad

3. The Social Influence of Brand Community: Evidence from European Car Clubs

4. Patterns of Internet and Traditional News Media Use in a Networked Community

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