How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market-Reference-Cited by-同舟云学术

How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

Published:2020-06-17 Issue:1 Volume:18 Page:45-58
ISSN:1652-2354
Container-title:Journal of Media Business Studies
language:en
Short-container-title:Journal of Media Business Studies

Author:

Rahe Vanessa¹,Buschow Christopher²,Schlütz Daniela³

Affiliation:

1. Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, Germany

2. Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, Germany

3. Filmuniversität Babelsberg KONRAD WOLF, Germany

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16522354.2020.1780067

Reference49 articles.

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2. Anatomy. (2017). The young & the brandless: Connecting millennial brand recognition to digital data: A business intelligence report for media brands. Retrieved February 10, 2019, from http://anatomymedia.com/wpcontent/uploads/2017/05/ANATOMY_The_YOUNG_and_The_BRANDLESS_2017.pdf

3. Anderson, M. (2019, January 12). Netflix and chill no more - streaming is getting complicated. Retrieved February 10, 2019, from https://www.sfgate.com/business/technology/article/Netflix-and-chill-no-more-streaming-is-getting-13510694.php

4. Media Branding from an Organizational and Management-Centered Perspective

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