Importance of news media branding in a contemporary media environment

Author:

Saulīte LindaORCID,Ščeulovs Deniss

Funder

Rīgas Tehniskā Universitāte

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance,Sociology and Political Science,Development

Reference92 articles.

1. Aaker, D.A., 1991, Managing brand equity: capitalizing on the value of a brand name. Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International, New York: Toronto: New York.

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3. Customers’ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites;Abosag;J. Bus. Res.,2020

4. Open innovation in digital journalism: Examining the impact of Open APIs at four news organizations;Aitamurto;N. Media Soc.,2013

5. The prediction of behavior from attitudinal and normative variables;Ajzen;J. Exp. Soc. Psychol.,1970

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