Impact of Social Media Advertisements on the Dynamics of Online Shopping: A Modeling Study
Author:
Funder
council of scientific and industrial research, India
Publisher
Springer Science and Business Media LLC
Subject
Applied Mathematics,Analysis
Link
https://link.springer.com/content/pdf/10.1007/s12591-022-00598-8.pdf
Reference28 articles.
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4. Baum, D., Spann, M., Füller, J., Thürridl, C.: The impact of social media campaigns on the success of new product introductions. J. Retail. Consum. Serv. 50, 289–297 (2019)
5. Bhattacharya, S., Gaurav, K., Ghosh, S.: Viral marketing on social networks: an epidemiological perspective. Phys. A 525, 478–490 (2019)
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