The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y-Reference-Cited by-同舟云学术

The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

Published:2014-08 Issue: Volume:148 Page:177-185
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Balakrishnan Bamini K.P.D.,Dahnil Mohd Irwan,Yi Wong Jiunn

Publisher

Elsevier BV

Subject

General Medicine

Reference49 articles.

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