Viral marketing on social networks: An epidemiological perspective

Author:

Bhattacharya Saumik,Gaurav Kumar,Ghosh Sayantari

Publisher

Elsevier BV

Subject

Condensed Matter Physics,Statistics and Probability

Reference47 articles.

1. We’re all connected: The power of the social media ecosystem;Hanna;Bus. Horiz.,2011

2. The political power of social media: Technology, the public sphere, and political change;Shirky;Foreign Affairs,2011

3. Social media use for news and individuals’ social capital, civic engagement and political participation;Gil de Zúñiga;J. Comput.-Mediat. Commun.,2012

4. Knowledge-sharing and influence in online social networks via viral marketing;Subramani;Commun. ACM,2003

5. The dynamics of viral marketing;Leskovec;ACM Trans. Web (TWEB),2007

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