1. Alexa. (2010). Top sites: The top 500 sites on the Web. Retrieved September 30, 2010, from http://www.alexa.com/topsites/global
2. Anderson, C., & Wolff, M. (2010, August 17). The Web is dead. Long live the Internet. Retrieved September 28, 2010, from http://www.wired.com/magazine/2010/08/ff_webrip/all/1
3. When customers get clever: Managerial approaches to dealing with creative consumers;Berthon;Business Horizons,2007
4. Corcoran, S. (2009, December 16). Defining owned, earned, and paid media. Retrieved September 30, 2010, from http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
5. Technology and business-to-consumer selling: Contemplating research and practice;Crittenden;Journal of Personal Selling & Sales Management,2010