Nonprofit Marketing
Author:
Publisher
Springer New York
Link
http://link.springer.com/content/pdf/10.1007/978-1-4419-5707-8_12.pdf
Reference129 articles.
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3. Aldrich, T. (2004). Do-it-yourself DRTV: A practical guide to making direct response television advertising work for charities. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), 1465–4520.
4. Álvarez González, L. I., Santos Vijande, M. L., and Vázquez Casielles, R. (2002). The market orientation concept in the private nonprofit organization domain. International Journal of Nonprofit and Voluntary Sector Marketing, 7(1), 55–67.
5. Andrés-Alonso, P. de, Martín Cruz, N., and Romero-Merino, M. E. (2006). The governance of nonprofit organizations: Empirical evidence from nongovernmental development organisations in Spain. Nonprofit and Voluntary Sector Quarterly, 35(4), 588–604.
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