Subject
Marketing,Strategy and Management,Economics and Econometrics
Reference37 articles.
1. and (2000) ‘Marketing Collaborations in the Voluntary Sector’, NCVO, May. Acopy of the full report is available from the NCVO.
2. and (2000) ‘Joint Working and Mergers in the Voluntary Sector’, NCVO.
3. Ibid.
4. and (Eds) (1999) ‘Co-branding: The Science of Alliance’, Macmillan Business Press.
5. Ibid.
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