Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior-Reference-Cited by-同舟云学术

Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior

Published:2021-01-10 Issue:3 Volume:29 Page:375-386
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Minguez Ana¹^ORCID,Sese F. Javier¹

Affiliation:

1. Faculty of Economics and Business, University of Zaragoza, Zaragoza, Spain

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1859335

Reference57 articles.

1. Giving once, giving twice: A two-period field experiment on intertemporal crowding in charitable giving

2. American Red Cross. (2020). Ways to donate money: Peer to peer fundraising. Retrieved November 18, 2020, from https://www.redcross.org/donations/ways-to-donate/peer-to-peer-fundraising.html

3. Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence

4. Change and Tensions in Non-profit Organizations: Beyond the Isomorphism Trajectory

5. Eliciting Donor Preferences

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