Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-48288-5_14
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5. Brunel, F., & Nelson, M. R. (2000). Explaining gendered responses to ‘help-self’ and ‘help-others’ charity ad appeals: The mediating role of world-views. Journal of Advertising, 29(3), 15–28.
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