Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views

Author:

Brunel Frédéric F.,Nelson Michelle R.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Reference88 articles.

1. Areni, Charles S. and Kiecker, Pamela. “Gender Differences in Competitiveness and Risk Aversion: Theoretical Foundations and Some Preliminary Findings,”. Proceedings of the Second Conference on Gender and Consumer Behavior. Edited by: Costa, Janeen Arnold. pp.30–43. Salt Lake City, UT: University of Utah Printing Service.

2. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

3. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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