Author:
Jha Nilay,Parekh Dhruv,Mouhoub Malek,Makkar Varun
Publisher
Springer International Publishing
Reference8 articles.
1. Khodabandehlou, S., Zivari Rahman, M.: Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior. J. Syst. Inf. Technol. 19(1/2), 65–93 (2017)
2. Khajvand, M., Zolfaghar, K., Ashoori, S., Alizadeh, S.: Estimating customer lifetime value based on RFM analysis of customer purchase behavior: case study. Procedia Comput. Sci. 3, 57–63 (2011)
3. Wei, J.T., Lin, S.Y., Wu, H.H.: A review of the application of RFM model. Afr. J. Bus. Manage. 4(19), 4199–4206 (2010)
4. Sharda, R., Delen, D., Turban, E.: Business Intelligence and Analytics: Systems for Decision Support, 10th edn. Pearson Education, Harlow (2014)
5. Hosseini, S.M.S., Maleki, A., Gholamian, M.R.: Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty. Expert Syst. Appl. 37(7), 5259–5264 (2010)
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献