Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study-Reference-Cited by-同舟云学术

Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study

Published:2011 Issue: Volume:3 Page:57-63
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Khajvand Mahboubeh,Zolfaghar Kiyana,Ashoori Sarah,Alizadeh Somayeh

Publisher

Elsevier BV

Subject

General Engineering

Reference21 articles.

1. H.M. Chuang, C.C. Shen, A study on the application of data mining techniques to enhance customer lifetime value based on the department store industry, The seventh international conference on machine learning and cybernetics 168-173.

2. Advances in Banking Technology and Management: Impacts of ICT and CRM;Ravi,2008

3. Customers as Assets;Gupta;Journal of Interactive Marketing,2003

4. Rust and Lemon and Zeithaml, Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68 1 (2004) 109-127.

5. Valuing the Real Option of Abandoning Unprofitable Custorners When Calculating Customer Lifetime Value;Haenlein;Journal of Marketing,2006

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