1. Brand Asset Management;Aaker,2000
2. Customer Lifetime Value: Marketing Models and Applications;Berger;Journal of Interactive Marketing,1998
3. Manage Marketing by the Customer Equity Test;Blattberg;Harvard Business Review,1996
4. Customer Equity;Blattberg,2001
5. Demers, E., & Lev, B. (2001). A Rude Awakening: Internet Shakeout in 2000. Working Paper, University of Rochester, Rochester, NY.