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Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty

  • Published:2010-07 Issue:7 Volume:37 Page:5259-5264
  • ISSN:0957-4174
  • Container-title:Expert Systems with Applications
  • language:en
  • Short-container-title:Expert Systems with Applications

Author:

Hosseini Seyed Mohammad Seyed,Maleki Anahita,Gholamian Mohammad Reza

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference20 articles.

1. Customer relationship management;Anton,1996

2. E-business customer service;Anton,2002

3. Contemporary database marketing: Concepts and applications;Baier,2002

4. “The three Ws of technology”, customer relationship management: A strategic imperative in the world of e-business;Brown,2000

5. Managing customer relationships in the e-business economy;Chatterjee;Journal of Scientific and Industrial Research,2000

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