Affiliation:
1. Hospitality Consulting Services and New York,
Abstract
The strategic use of technology in marketing is one of the most significant challenges facing the hospitality industry. This paper reports on findings of a survey of global executives and addresses strategy, organisation, sales and marketing, customer information and operations as they relate to technology and its future role in the industry. It then focuses on the management of customer relationships using technology.
Subject
Tourism, Leisure and Hospitality Management
Cited by
10 articles.
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