Customer relationship management research in hospitality industry: a review and classification
Author:
Affiliation:
1. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2019.1595255
Reference170 articles.
1. Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective
2. Assessing the influence of customer relationship management (CRM) dimensions on organization performance
3. Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program
4. The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
5. Competitive Advantages of the Adoption and Use of Technological Systems in Hospitality Marketing: The Case Study of Croatia
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