Affiliation:
1. Pailan College of Management and Technology, India
2. The Neotia University, India
Abstract
The hospitality industry is one of the largest manpower-driven industries and hence generates huge employment. Strategies evolved and applied till 2019 transformed greatly facing the crisis in 2020 to cope with the prevailing circumstances for sustenance. The use of technology came greatly into effect on the Metaverse. Hence a drastic change has taken place in hospitality marketing strategy using the Tourism Marketing Union Model (TMUM). People are becoming more and more technophiles, and desire to have as much data as possible before starting the tour hoping for a hindrance-free, comfortable, and enjoyable expedition. Therefore, a complete transformation occurred in every phase of the industry, especially in the marketing sector. Cost reduction and Time-saving became the aims of new strategies and for that, Metaverse Marketing Technology (MMT), influencer marketing, and targeting the right audience through Metaverse Visual Marketing are extensively used by marketers.