Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum
Author:
Affiliation:
1. The University of North Texas, Denton, TX, USA
2. Ithaca College, Ithaca, NY, USA
Publisher
SAGE Publications
Subject
Marketing,Communication,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/1098048218807138
Reference11 articles.
1. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
2. Changing the Way Business Is Done Between Account and Creative Teams
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